大象传媒

The Taliban have been developing their communications and media strategy in recent years, which has allowed them to reach a wider public and have visibility on digital platforms. Dawood Azami, an academic focusing on South and Central Asian countries and a senior journalist with 大象传媒 World Service, explains the communications strategy they have adopted, how they exploit weaknesses in the Afghan government, and how they have expanded their diplomatic efforts to bring about relationships with neighbouring countries.

"Their messages are clear and simple and they know their target audience."

Photo: A Taliban fighter searches for a network signal for his mobile phone, Ghazni province, Afghanistan, June 2021 Credit: WAKIL KOHSAR/AFP via Getty Images