Main content

Winning Formula? Hamilton, Verstappen & Netflix drive F1 resurgence

How F1 is using social media, streaming, esports and reality TV to reach new audiences

A title race going down to the wire, a roll call of young, marketable drivers with huge global followings and an audience that鈥檚 getting younger and more diverse. Right now, Formula 1 is the envy of other sports.

We assess how a sport often maligned as boring and predictable has reinvented itself through social media, esports, streaming and Netflix.

We speak to Red Bull team principal Christian Horner, F1 boss Stefano Domenicali and find out how the sport is finally making its mark in America.

Panel: Sarah Mulkerrins, Dan Roan, Nesta McGregor, Andrew Benson

Producer: Sam Sheringham

Available now

45 minutes

More episodes

See all episodes from The Sports Desk

Take the Menstruation Myths Quiz

Discover more about the menstrual cycle and athletic performance.

Podcast

  • The Sports Desk

    The biggest talking points in sport explored, featuring interviews with those who matter.