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Ostracism
This is a clip from an episode of All In The Mind.
Why is being ostracised a painful experience? This is one of the questions Professor Kip Williams explores in experiments in his psychology lab at Purdue University, along with measuring aggressive behaviour which ostracism can stir up in someone given the silent treatment. He tells Claudia Hammond that the tools of his trade include a computer game called Cyberball and bottles of hot chilli sauce.
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