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Clothing giant Adidas has cut ties with the rapper Kanye West - who now goes by the shortening of his first name "Ye."

In a statement the company wrote:

"Adidas does not tolerate antisemitism and any other sort of hate speech. Ye's recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company's values of diversity and inclusion, mutual respect and fairness."

The sports brand was facing calls to end its relationship with West after he posted anti-Semitic comments on his Twitter account.

West's Yeezy collaboration brand with Adidas was already under review after he showed a 'White Lives Matter" T-shirt at Paris Fashion Week.

Adidas says his products will be pulled from sale with immediate effect.

Outside Source has been gathering reactions from around the world.

Hear from three of those voices who are in the communities targeted by West's hate speech.

(Photo: Kanye West during the Cincinnati Bengals game against the Los Angeles Rams in Super Bowl LVI at SoFi Stadium. Credit: Mark J. Rebilas via USA TODAY Sports)

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