Main content
'They were designed for the greatest basketball player to ever grace the court'
The film "Air" has just arrived at the Cinema, telling the story of Nike pursuing basketball rookie Michael Jordan.
It's the true story of the partnership that revolutionised the world of sports and contemporary culture.
From the original design back in the mid-1980's, to the design which you see as you walk around town today-- the Air Jordan brand has attracted the eye of many since being released in 1985.
Chetan Devabhai is from the Leicester based trainer restoration company, Sneaker Fresh UK, explains why.
Duration:
This clip is from
More clips from Leicester
-
The Melton cafe that's full of laughter
Duration: 04:34
-
'The team have changed our lives already'
Duration: 05:42
-
2025 Comedy Festival kicks off with pun champion
Duration: 03:57
-
'City trail' maps Leicester's best architecture
Duration: 04:02