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Australia is set to hold a world-first international academic symposium on the impact of Taylor Swift.

The "Swiftposium" will explore the megastar's influence on everything from the music industry to culture and the economy.

Organisers of the three-day event hope it will draw researchers from across the Asia-Pacific region. It will be held in February - the same week Swift brings her record-breaking Eras Tour to Australia.

The 33-year-old has become one of the highest-earning and most-decorated artists of all time, all while igniting conversations about everything from streaming royalties and music ownership to misogyny and cancel culture.

Dr Eloise Faichne from the School of Culture and Communication at the University of Melbourne said this ''has already had a huge economic impact '' with cities in Australia having ''to plan for when she arrives with for example public transport.''

She says Taylor Swift is ''good at tapping into the zeitgeist, the culture, at reflecting the mood of the time'' in her music and she has done '' an incredible job at attracting a broad audience.''

(Picture shows Taylor Swift performing during her Eras Tour concert in Los Angeles, August 8, 2023. Credit Allen J. Schaben / Los Angeles Times via Getty Images)

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