大象传媒

Ever fancied starting your own football club? Apart from having the money to do it, there's a lot to think.

Who's going to be your shirt sponsor? What will your mascot be? What will it be called? Relegation!

Well in the new book 'Unfit And Improper Persons: From Sunday League To Champions League - An Idiot's Guide To Owning A Football Club' fictional club 'West Park Rovers' start from the bottom aiming for the top.

One of the authors is 大象传媒 Radio Merseyside regular, football finance expert Kieran Maguire.