Is Taylor Swift bringing in a new Era of economics?
Her tour is smashing records and making loads of dollars.
Taylor Swift鈥檚 Eras tour is set to become the biggest tour of all time.
From tickets to merch, fans are showing up for Tay Tay and spending the big bucks. Her tours have boosted local economies across the United States and will continue to sell out around the world. Even her relationship with Travis Kelce has helped American Football (NFL) reach a new audience.
You may have heard about this 鈥楾aylor Swift effect鈥� or Swiftonomics. Erin Delmore, the 大象传媒鈥檚 North America Business Correspondent, crunches the numbers for us.
We also hear from fans who were at the Eras tour film premiere in Los Angeles.
And did you know you can study Taylor Swift at university? Dr Elly McCausland from Ghent University in Belgium tells us more.
Spoiler alert: there aren鈥檛 any Taylor songs in here - that鈥檚 because we sadly don鈥檛 have the rights. Sorry!
Email: whatintheworld@bbc.co.uk
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Presenter: William Lee Adams
Producers: Emily Horler, Mora Morrison and Benita Barden
Editor: Julia Ross-Roy and Simon Peeks
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What in the World
Helping you make sense of what鈥檚 happening in your world.
