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The media industry is not alone in facing challenges to innovating responsibly with artificial intelligence (AI). Working out how to tackle these vital ethical and practical questions is the role of a new research programme - BRAID, or ‘Bridging Responsible AI Divides’ - which brings insights from the arts and humanities to bear on today’s rapid technical development. As a core partner, the ´óÏó´«Ã½ hosted the BRAID launch event, bringing together a diverse community of policymakers, artists, academics and industry representatives.