大象传媒

If you've got children, grandchildren or friends who have children you'll know how hard it can be to get them to pick up a book and read.

Some children are born with the love of reading but for many others it can be a chore.

Henry Warren is from the team behind the 'Turn on the Subtitles' Initiative, whose campaign for 2024 has got underway.

He started off by telling 大象传媒 Leicester's Ady Dayman about some interesting facts.