大象传媒

Inspired by picking up discarded post-festival camping equipment, an East Midlands entrepreneur's set up a camping equipment company with a twist.

Dean Betts is the founder and manager of 'Circular Camping', which is based out of Loughborough.

The company grew out of his passion of salvaging abandoned camping equipment in order to divert waste from landfill.

Now he works alongside music festivals such as Leicestershire's 'Download' to improve festival-goers camping experience.

Dean told Ben Jackson about how the company got started.