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The cost of an average weekly food shop in the UK has increased by around 18% in the last year. But there are some foods which may appear to have stayed the same price and size - but aren’t always the same product. 'Skimpflation' is when slight changes are made to the ingredients, whilst keeping the size and price the same, making it more subtle and harder to detect. Presenter Riyadh Khalaf finds out how major household brands are doing this, and why checking the label for ingredients you've never heard of and can't pronounce could hint that they're filling gaps.

To watch this with subtitles, go to ´óÏó´«Ã½ iPlayer and search for Morning Live from 15/05/24.

We approached the manufacturers featured in this film. Tesco told us it updated the recipe of its Tesco Finest Sausages in 2021 to make it healthier and tastier, and last year they were awarded a Best Buy by consumer champion Which? Regarding its olive spread, Sainsbury’s told us that with the price of olive oil increasing, it reformulated the spread last year to keep the price low for customers.

Meanwhile Morrisons said its guacamole previously contained a blend of 60% avocado puree with an additional 16% fresh avocado. Based on testing, the store says it has moved to a blend of 49% avocado puree and 26% fresh avocado – with ‘New Recipe’ labelled on the product.

Heinz Kraft told us that based on customer feedback, it recently improved the quality and taste of its Baked Beanz recipe, increasing the tomato content and creating a thicker sauce.

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