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'Cow cuddling' in Oakham

‘Cow cuddling’ is a self-care practice that involves spending time with cows.

Over the past few years there has been a boom in diversification in farming. Simply, it's an effort to boost income and ensure farms are functioning sustainably.

One of these new ideas is ‘cow cuddling’ – a self-care practice that involves spending time with cows, which can include activities like hugging, brushing, and resting against them.

The pastime emerged in rural Dutch provinces more than a decade ago, and is believed to promote positivity and reduce stress by boosting oxytocin in humans, the hormone released in social bonding.

´óÏó´«Ã½ Leicester reporter Ellis Maddison went to Ahimsa Eco Farm near Oakham to find out more.

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3 minutes