大象传媒

It was announced earlier this year that Hinckley was one of six places across the country that was going to lose it's Cineworld cinema

But since then, Hinckley and Bosworth Borough Council sprung into action and at the last minute, the cinema chain's bosses decided to stay.

Helen Crouch is the Hinckley BID Manager. She told Ady Dayman why the cinema is essential to the town's future.