Profile: Who is Donald Trump? (Part 1… The Brand)
His rise as a businessman and celebrity
Americast looks back at how Donald Trump succeeded in business by creating a franchise out of his most valuable commodity: himself. Sarah hears from a former Apprentice producer, who gives us a behind the scenes insight into why Trump was picked for the TV series, and how it was integral in building his image as a successful businessman.
This episode was first aired during the election campaign, as Americast profiled all the presidential and vice presidential candidates.
Look out for Part 2: Trump the politician!
HOST:
• Sarah Smith, Radio 4 presenter
GUESTS:
• Marc Fisher, senior editor at the Washington Post and co-author of the biography ‘Trump Revealed’
• Bill Pruitt, former Apprentice producer
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This episode was made by Rufus Gray, George Dabby, Purvee Pattni, Catherine Fusillo, and Claire Betzer. The technical producer was Mike Regaard. The series producer is Purvee Pattni. The senior news editor is Sam Bonham.
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Join the Americast team for the latest insights and analysis from the US Election.