大象传媒

Brits are expected to spend a massive 拢9 billion this Black Friday weekend. Social media is overflowing with ads promising amazing deals, but what happens when your order is a knockoff, or worse, doesn鈥檛 show up at all? Online purchase scams are rampant, costing consumers a staggering 拢42.3 million in just the first half of this year.

Consumer champ Matt Allwright, with help from The Open University, investigate exactly how these scammers operate by creating his own fake goods website. Despite clear labelling and reporting the site to Meta, his experiment reveals just how hard it is to stop these schemes.

In response to our film, Meta told us that it doesn鈥檛 allow fraudulent activity - and it encourages people to report suspicious adverts so that it can take action. However, when 大象传媒 Morning Live reported our own scam ad, no action was taken.

We鈥檝e raised concerns to Meta that it is allowing fraudulent activity by failing to act when notified. Meta did not address this specific point. Landbase Trading Company Ltd, which sold the Gnome Advent Calendar, did not reply to our requests for comment.

To watch with this with subtitles, go to 大象传媒 iPlayer and search for Morning Live from 29/11/24.

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