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Cher Lloyd: 'Why I love living in Malvern'

The Worcestershire pop star left America to be closer to the place where she grew up, and says she loves having the support of her hometown, and home country.

Cher moved stateside in the wake of her chart success, after barely seeing any of the world prior to her time on the X Factor. After finishing fourth in the 2010 series of the reality show, she stormed to the number one spot with Swagger Jagger, with other huge singles picking up considerable airplay and success.

Now firmly back in Malvern, Cher reflects on being a pop star mum on the school run with Tammy Gooding, alongside sharing what it was like supporting Taylor Swift - who baked her homemade biscuits, ahead of a gig in Los Angeles.

The pop star says that her new single Head Down is available now on all streaming platforms, even if she might 'get in trouble for some of the lyrics'.

Image credit: Mila Austin/Hands Off

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Duration:

9 minutes