Are refillable water bottles becoming a status symbol?
They’re everywhere – on your desk at work, at the gym, doing a job in the fight against single-use plastic. But if we have multiple versions, are they becoming a type of fast fashion?
The global, refillable water bottle industry is worth 10 billion dollars and it’s growing at a rate of about 5% a year. Several brands have become household names, with international offices across continents.
But despite the sustainable ethos behind them, the bottles can be energy-intensive to produce and consumers don’t always just buy one.
Rick Kelsey’s been looking at the refillable bottle boom, and how celebrities and influencers have driven sales.
This clip is taken from an edition of Business Daily
(Picture: A line of reusable water bottles on a shelf. Credit: Getty Images)
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