大象传媒

As the might of online shopping platforms such as Amazon and Alibaba grows, how can shops in your local mall compete? Will they become showrooms for products whisked to your door, or will they shut down and become restaurants?

The 大象传媒's Ed Butler visited Hangzhou and London's Oxford Street to find out. Doug Stevens, a retail expert explain the challenges, as does Will Higham, founder of analytics firm The Next Big Thing, which advises the likes of Amazon on future shopping trends. Angela Wang from the Boston Consulting Group says one of the latest big things in online retailing in China is speed of delivery.

(Picture: Christmas decorations outside a shopping mall in Hong Kong; Credit: Philippe Lopez/AFP/Getty Images)