Social Influencers Face Scrutiny
Are social media influencers set to fall out of favour with brands and audiences over their trustworthiness? Presented by Rory Cellan-Jones.
They are the darlings of the marketing industry - YouTubers and Instagrammers paid by brands to promote their products online. But as these "social media influencers" come under pressure from British competition authorities over how honest they are with their audiences, are they set to fall out of favour?
Plus, will limiting the forwarding of WhatsApp messages tackle the spread of lies and propaganda on the platform. And, we try out a physical coding system that aims to help blind children learn to program. Presented by Rory Cellan-Jones, with 大象传媒 tech reporter Chris Foxx, and special guest Lara O'Reilly, media and marketing reporter at the Wall Street Journal.
(Photo: A young woman making a video demonstrating cosmetics. Credit: Getty Images)
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- Fri 25 Jan 2019 15:06GMT大象传媒 World Service except Australasia, East and Southern Africa & West and Central Africa
- Fri 25 Jan 2019 18:06GMT大象传媒 World Service East and Southern Africa & Australasia only
- Fri 25 Jan 2019 21:06GMT大象传媒 World Service West and Central Africa
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