大象传媒

World of Warcraft is one of the most popular computer games on the planet and it has managed to sustain that popularity for 15 years, outlasting countless rivals. The game is produced by creative artists, designers and programmers who work together to create the mystical land of Azeroth.

Presenter and gamer Alex Humphreys spends time with the sound department, who play a critical role in the development of the game. The key to the success of World of Warcraft is maintaining the desire of players to come back for more, day after day. They have to be immersed in the game and feel like they are playing in a real place.

Following the team as they prepare for their next content update, Alex talks to writers, producers and sound designers to find out how each of them play their part in creating Azeroth. From the meeting room, to the recording studio and the edit suit, each step along the way contributes to the player experience and the success of the game.