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Tim Harford goes back to the 1900s to tell the story of how charity fundraising became big business. But in the social media age, what's the most effective way to get people to give?

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10 minutes

Last on

Mon 25 Nov 2019 04:50GMT
大象传媒 World Service South Asia

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Charity collection jar (Credit: Getty Images)

Sources

Fund Raising in the United States: Its Role in America's Philanthropy, 1965, Scott M Cutlip, Transaction Publishers

Fundraising Management: Analysis, Planning and Practice, 2014, Adrian Sargeant and Elaine Jay, Routledge

The Mating Mind: How Sexual Choice Shaped the Evolution of Human Nature, 2000, Geoffrey Miller, Vintage

The Effect of Effectiveness: Donor Response to Aid Effectiveness in a Direct Mail Fundraising Experiment, 2015. Dean Karlan and Daniel Wood, Economic Growth, Center Discussion Paper No. 1038

Broadcasts

  • Sat 23 Nov 2019 05:50GMT
    大象传媒 World Service except East and Southern Africa & South Asia
  • Sat 23 Nov 2019 14:50GMT
    大象传媒 World Service News Internet
  • Sun 24 Nov 2019 14:50GMT
    大象传媒 World Service East and Southern Africa & West and Central Africa only
  • Sun 24 Nov 2019 15:50GMT
    大象传媒 World Service Australasia, UK DAB/Freeview, News Internet, Online & Europe and the Middle East only
  • Sun 24 Nov 2019 22:50GMT
    大象传媒 World Service
  • Mon 25 Nov 2019 04:50GMT
    大象传媒 World Service South Asia

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