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Ralph Cassady Auctions and Auctioneering Berkeley: University of California Press 1967 pp33-36

Brian Learmount The History of the Auction London: Barnard and Learmount 1985 p84

Brian Learmount The History of the Auction London: Barnard and Learmount 1985 p84

John McMillan Reinventing the Bazaar: A natural history of markets New York: WW Norton 2002 and 鈥溾�� The New York Times Video 23 Dec 2014

William Vickrey, 1961 鈥淐ounterspeculation, Auctions and Competitive Sealed Tenders,鈥� Journal of Finance, 16, 8鈥�39.

Paul Klemperer, 2002. "What Really Matters in Auction Design." Journal of Economic Perspectives, 16 (1): 169-189. DOI: 10.1257/0895330027166

Ken Binmore, Paul Klemperer 鈥淭he Biggest Auction Ever: The Sale of the British 3G Telecom Licences鈥�

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Google has a video tutorial explaining the workings of the . For a more academic discussion, Google鈥檚 Chief Economist Hal Varian published an analysis of the auction as it was in 2009. Hal Varian 鈥淧osition Auctions鈥� International Journal of Industrial Organization, 2007, vol. 25, issue 6, 1163-1178

Rachel Lerman 鈥淕oogle reports $7.1 billion profit, but still falls short on third-quarter expectations鈥� Associated Press 28 October 2019

Jasmine Enberg聽 鈥溾�� eMarketer Mar 28, 2019

Jack Nicas 鈥淕oogle Uses Its Search Engine to Hawk Its Products; Google buys millions of its own search ads, competing with customers and promoting its products atop search results鈥� The Wall Street Journal 19 January 2017