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In the backdrop of an India where religious polarization is rising, are businesses beginning to face the heat?

Recent instances in the country have highlighted sharp contrasts in the way brands have reacted to a changing social atmosphere. A popular jewellery brand pulled its advertisement featuring an interfaith couple after a right-wing backlash on social media, while some other big businesses announced that they won鈥檛 advertise anymore on news channels that, according to them, spread toxic content.

But is all this hurting business sentiment, and India鈥檚 image on an international platform as an investor-friendly market?

In this edition of WorklifeIndia, we discuss how intolerance is affecting India鈥檚 business community.

Presenter: Devina Gupta

Contributors: Dr Mukund Govind Rajan, former brand custodian, Tata Group, chairman, ECube Investment Advisors; Narayan Sundararaman, head of marketing, Bajaj Auto Ltd; Ronita Mitra, founder, Brand Eagle Consulting