How to build a brand in the VUCA world
How should businesses tackle a volatile, uncertain, complex and ambiguous world?
For most companies, the pandemic has had far-reaching consequences. Established business models and proof-read plans became irrelevant, while growth reached an abrupt halt.
In this volatile, uncertain, complex, and ambiguous (or VUCA) world, businesses are now seeking to make sense of newer priorities and economic patterns. A recent study of 100 CEOs in India indicates a stronger focus on purpose-led leadership after the pandemic鈥檚 business disruption.
But how will this impact business branding and behaviour? Would passive adaptability score higher over aggressive marketing? In this edition, we ask how businesses can build and retain their brands in the VUCA world.
Presenter: Devina Gupta
Contributors: Harish Bijoor, brand and business strategy consultant; Mansi Tripathy, vice president, commercial lubricants, Shell APME; Nithin Kamath, founder & CEO, Zerodha
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- Fri 16 Apr 2021 14:32GMT大象传媒 World Service South Asia & East Asia only
- Sat 17 Apr 2021 10:32GMT大象传媒 World Service except Australasia, East and Southern Africa, East Asia & South Asia
- Sat 17 Apr 2021 23:32GMT大象传媒 World Service Australasia, East and Southern Africa & West and Central Africa only
- Sun 18 Apr 2021 04:32GMT大象传媒 World Service South Asia & East Asia only
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