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Understanding a fall in 大象传媒 World Service's audience

What does the publication of the 大象传媒鈥檚 annual report mean for you the listener? Plus listeners say their farewells to a stalwart of World Service news, Razia Iqbal.

Last week saw the publication of the 大象传媒鈥檚 annual report, which includes the World Service. The World Service Audience is down 12% but we'll be looking into its finer details and asking what it means for you the listener. Do overall audience figures affect the kind of programmes being made? The boss of 大象传媒 World Service English, Jon Zilkha, tells us if that will affect the kind of programmes you hear.

Plus, listeners say their farewells to a stalwart of World Service news, Razia Iqbal, as she leaves the 大象传媒 after 30 years.

Presenter: Rajan Datar
Producer: Howard Shannon.
A Whistledown production for 大象传媒 World Service

Available now

9 minutes

Last on

Mon 24 Jul 2023 02:50GMT
大象传媒 World Service except East and Southern Africa & Europe and the Middle East

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Broadcasts

  • Sat 22 Jul 2023 08:50GMT
    大象传媒 World Service except East and Southern Africa, East Asia, Europe and the Middle East & South Asia
  • Sun 23 Jul 2023 04:50GMT
    大象传媒 World Service East and Southern Africa
  • Sun 23 Jul 2023 08:50GMT
    大象传媒 World Service Europe and the Middle East
  • Sun 23 Jul 2023 17:50GMT
    大象传媒 World Service News Internet
  • Sun 23 Jul 2023 21:50GMT
    大象传媒 World Service except East and Southern Africa & 大象传媒 Afghan Radio
  • Sun 23 Jul 2023 23:50GMT
    大象传媒 World Service East and Southern Africa
  • Mon 24 Jul 2023 02:50GMT
    大象传媒 World Service except East and Southern Africa & Europe and the Middle East

Podcast

  • Over to You

    Talk back to the 大象传媒 and challenge the programme makers.