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It seems bizarre to seek out experiences that are uncomfortable or downright painful. Yet examples abound: it’s common to eat painfully hot chillies, drink bitter coffee, or ‘feel the burn' when exercising - and enjoy it.

CrowdScience listener Sandy is baffled by this seemingly counterintuitive phenomenon, and has asked us to investigate. Presenter Anand Jagatia turns guinea pig as he tests a variety of unpleasant sensations, and unpicks the reasons we’re sometimes attracted to them.

He meets chilli-eating champion Shahina Waseem, who puts Anand’s own attraction to spicy food to the test. Food scientist John Hayes explains how our taste receptors work and why our genes affect the appeal of bitter food. Neuroscientist Soo Ahn Lee describes her research looking at what happens in participants’ brains when they eat chocolate and capsaicin, the chemical that makes chillies hot.

As for the ‘pleasurable pain’ we sometimes experience when exercising, sports doctor Robin Chatterjee reveals the secrets of the ‘runner’s high’, while neuroscientist Siri Leknes explains why the feeling that something’s good for us can make discomfort pleasurable.

Presenter: Anand Jagatia
Producer: Jo Glanville
Editor: Cathy Edwards
Production co-ordinator: Ishmael Soriano
Sound engineer: Sue Maillot

(Image: Young man have bath in ice covered lake in nature and looking up, Czech Republic Credit: CharlieChesvick via Getty Images)