The cost of an addiction to Somali TikTok 'battles'
Somali influencers are taking part in clan-based games on TikTok - watched by thousands and generating real cash, but the power of the influencers seems to be getting out of hand.
They call it the Big Game. Somali influencers are taking part in clan-based battles on TikTok. A US student who spent thousands of dollars tells the 大象传媒 why she regrets ever getting involved. She felt addicted to the draw of defending her people and says she was later harassed by an influencer. The trend is taking Somali social media by storm but many are worried these games go beyond entertainment and are contributing to a toxic environment online.
Presenter: Jack Goodman
Reporter: Bushra Mohamed
Producer: Marta Pausilli
Editor: Flora Carmichael
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