How we fell for Fall
Where once cold weather could lead to a lull in sales, businesses now make a fortune selling autumn-themed products, from coffees to candles to experiences.
From spiced lattes to scented candles, autumn has become a staple in marketing calendars and on social media. We speak to businesses who thrive at this time of year; hear from content creators fuelling fall fever; and look at how the season is embraced in parts of the world without autumnal temperatures.
(Picture: Friends Amina, Ayesha and Noor in front of some pumpkins at Downey鈥檚 Farm, near Toronto, Canada. Every year they go to recreate a photo in the pumpkin patch. Credit: Megan Lawton/大象传媒)
Presenter: Megan Lawton
Producer: Sam Gruet
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Broadcast
- Thu 14 Nov 2024 08:32GMT大象传媒 World Service
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Business Daily
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