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How we fell for Fall

Where once cold weather could lead to a lull in sales, businesses now make a fortune selling autumn-themed products, from coffees to candles to experiences.

From spiced lattes to scented candles, autumn has become a staple in marketing calendars and on social media. We speak to businesses who thrive at this time of year; hear from content creators fuelling fall fever; and look at how the season is embraced in parts of the world without autumnal temperatures.

(Picture: Friends Amina, Ayesha and Noor in front of some pumpkins at Downey鈥檚 Farm, near Toronto, Canada. Every year they go to recreate a photo in the pumpkin patch. Credit: Megan Lawton/大象传媒)

Presenter: Megan Lawton
Producer: Sam Gruet

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17 minutes

Last on

Thu 14 Nov 2024 08:32GMT

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Broadcast

  • Thu 14 Nov 2024 08:32GMT

Podcast