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The business of fake online reviews
Amid accusations of phony customer testimonies and ratings, is the currency of online feedback losing its value?
Increasingly, online reviews are becoming a barometer for the quality or services provided by small businesses.
But are some being manipulated by the companies themselves?
And are some firms manufacturing negative reviews to spike their rivals?
We examine the fake review industry.
(Picture: Waitress displaying an app to rate your experience at a restaurant. Credit: Getty Images)
Presented and produced by Ed Butler
Last on
Tue 16 Apr 2024
07:32GMT
大象传媒 World Service
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