大象传媒

The global alcohol industry is worth just over one and a half trillion US dollars, and celebrities want a part of it.

Famous faces and their drinks brands are filling up the shelves, from model Kendall Jenner鈥檚 tequila to actor Ryan Reynolds鈥檚 gin. And it鈥檚 not just alcohol: the energy drink market is in the sights of celebrities, too. How much more are customers willing to pay for these products?

In today鈥檚 episode of Business Daily, we'll ask those who stock the drinks, and those who serve them, how much difference - if any - a famous name makes, and we'll hear why celebrities and brands benefit from mutual association.

(Picture: David Beckham and Kendall Jenner. Credit: Getty Images/大象传媒)

Presented and produced by Izzy Greenfield