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Pets: What’s a ‘pet-fluencer’?
The famous animals entertaining us online, who help sell products and boost their owners’ bank accounts.
From Instagram-famous dogs to viral kittens, pet influencers are revolutionising brand marketing with viral content and endorsements.
It's a lucrative market in which companies are leveraging these furry celebrities to drive engagement and sales.
We'll uncover why this trend is proving to be so profitable.
(Image: Tika, an Italian greyhound, modelling canine fashion. Credit: Thomas Shapiro)
Presented and produced by Deborah Weitzmann
On radio
Tue 31 Dec 2024
08:32GMT
´óÏó´«Ã½ World Service
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