大象传媒

The 2024 women's basketball season has broken records from attendances at matches, to points scored by rookie Caitlin Clark.

As it draws to a close, we look at whether success on the court is leading to profitability off it.

Despite some major media deals, the WNBA is still struggling to turn a profit.

So is it really a major player in the sports industry?

Produced and presented by Izzy Greenfield

(Photo: A'ja Wilson, on court for the Las Vegas Aces. Credit: Getty Images)