大象传媒

For decades, two multi-national giants Coca-Cola and Pepsi, have been competing for one of the world鈥檚 biggest consumer markets. Now they face tough competition from Asia鈥檚 richest man. Mukesh Ambani鈥檚 company, Reliance Retail, has launched its own cola brand - Campa Cola.

With its vast retail network and aggressive pricing strategy, we find out how this has intensified the so called 'cola wars' in the country.

Producer/presenter: Devina Gupta

(Image: A group of young people drinking soft drinks at a bowling alley. Credit: Getty Images)