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We look at how to rescue brands on the brink.

We hear inspired sloganeering and learn about the audacious marketing that have helped companies – even towns and cities – to turn their reputations around.

If you would like to get in touch with the show, please email: businessdaily@bbc.co.uk

Presented and produced by David Reid

(Picture: A businessman covers his eyes and extends his arm in a futile effort to prevent the inevitable a series of heavy walls from falling on him. Credit: Getty Images)