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The Media Show: Secrets of The Sidemen

Jordan Schwarzenberger, manager of the biggest YouTube creators in Europe, The Sidemen, explains how they do it. Also on the show, reporting the Middle East crisis.

As the Israeli offensive against targets in Lebanon continues, we discuss the challenge for journalists reporting the story with the 大象传媒鈥檚 Lyse Doucet and Shayan Sardarizadeh. Also on the show, one of the biggest flops in video game history as Sony pulls its new game Concord just days after launch. Keza MacDonald of The Guardian explains why it failed. And Jordan Schwarzenberger, the manager of the biggest YouTube creators in Europe, The Sidemen, reveals their creative process and business strategy.

Presenters: Katie Razzall and Ros Atkins
Content Editor: Richard Hooper
Assistant Producers: Martha Owen and Lucy Wai

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23 minutes

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Broadcasts

  • Thu 3 Oct 2024 09:06GMT
  • Thu 3 Oct 2024 23:06GMT

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