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B Life!
by Vicky S and Sovietsong

While Robert Snell was rather bemused by jargon-crazy Glen Whitehouse, the new-broom editor of Borsetshire Life, two contributors to the Fantasy Archers topic of were inspired ...

Editorial

Hi! So many of you have contacted the editorial office to comment on our new format, masthead and of course our stunning new name, that I feel I need to share with you - the B Life! family - the vision that has blueskied the exciting new communicator that is B Life!

So, describe B Life!?

That's easy!

B Life! is a concept

B Life! is a dream

B Life! is the zeitgeist of 21st Century publishing

How did B Life! evolve?

When the B Life! team formulated, we unpicked and unpacked the cutting edge hubris that would empower our mission. We mind mapped collective thinking beyond our previous horizons then cherrypicked the focus elements that we knew would embed B Life! centre stage in your life.

What will B Life! bring to my life?

B Life! will bring you the intellectual stimulus of the metropolis, the café culture of cyberspace living, the who's who and what's what of our universal global village.

But, our statement also encapsulates this promise, in our commitment to you we will be ever mindful of the micro life that our focus group tells us is at the heart of what grounds our society.

So if it's NY Loft Living in Felpersham, cappuccino comparison across the county, contemporary entertaining in stylish homes or cross cultural cuisine restaurants, B Life! will be there to entertain, guide and inform you about everything that is buzzing in Borsetshire.

Great to have you aboard,

your editor

Glen

B Life! hangs out ... at Lower Loxley
by our Editor, Glen

When you think old you don't have to think old fashioned. That's the message that came loud and clear from dynamic marketing guru Elizabeth Pargetter and her husband [note to self: must find out his name before publishing].

Dull! Dusty! those are the words that "stately home" conjure up for most of us in the fast lane of the 21st century.

However - caring, organic, heritage, they are good words too and I won't hesitate to use them about an enterprise that has its feet firmly in "now".

As Elizabeth showed me round their organic woodland walks, their carbon-footprint-free wedding pergola and all-mod-cons ensuite master bedroom I could see how old and new were combining to form a rich value proposition.

"We understand the need for creative customer relationship managament" said Elizabeth, as she took me through their gourmet conference menu including a fine bottle of their own vintage. "Based on in-depth market research with our key demographics we have identified a satisfactions package that can extract the maximum revenue with the minimum environmental impact."

Using locally-sourced personnel they have been able to keep overheads low whilst providing an authentic experience that few can resist.

We were joined by Elizabeth's husband for a quiet coffee in a visitor lounge that combined zeitgeist with a rich heritage feel. I asked him what he thought customers wanted from Lower Loxley. "Um, a nice day out, I suppose" was his refreshingly simple answer. Elizabeth was able to augment this with insight that went straight to the heart of the customer experience. "We want to leverage their commitment to the countryside brand. The exchange relationship that we aim to tap into is giving their money to us in exchange for feeling like a toff. We celebrate our ability to help them think outside their humdrum drab lives by looking at huge rooms and expensive birds of prey. It's a service, really."

As I drove back to my own humdrum world with my complimentary bottles of Chateau Loxley in the boot and Elizabeth's mobile phone number in my top pocket [Note to self, perhaps shouldn't mention that in article] I could only agree.

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