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PROGRAMME INFO |
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Peter Day examines trends and developments in industry and the world of work.
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The Editor
In Business,
1210 大象传媒 White City,
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W12 7TS
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LISTEN AGAIN |
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PRESENTER |
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We try to make ear-grabbing programmes about the whole world of work, public and private, from vast corporations to modest volunteers.
In Business is all about change. New ways of work and new technologies are challenging most of the assumptions by which organisations have been run for the last 100 years. We try to report on ideas coming over the horizon, just before they start being talked about. We hope it is an exhilarating ride.
Peter Day |
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PROGRAMME DETAILS |
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All Change
Joe Kraus was only 24 when he turned himself into a paper millionaire as one of the founders of an Internet search engine called Excite, in Silicon Valley, California. Within four years the business, grown to a corporation worth more than $6billion, had crashed and burnt as the dot com bubble burst. In this programme he tells Peter Day what he's learnt about the experience, the rise of that other search engine called Google, and his new business, helping companies create so-called "Wiki" sites that anyone can edit. It's a new company called in Palo Alto, California.
Kevin Roberts is Worldwide CEO of the advertising group Saatchi and Saatchi who insists that "advertising is dead". He says that companies need to move beyond brands to build what he calls "lovemarks" owned by consumers, and embraced by them with emotion. Most companies don鈥檛 understand any of this, he says. Kevin Roberts websites are:
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