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IN BUSINESS
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Programme details |
29听闯耻苍别听2006 |
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In Business turns its attention to the dogfight in the global aircraft industry.
Suddenly, the European group Airbus seems to be on its knees. There are reports of rows between French and German owners, production difficulties and delays to its much trumpeted double-decker super jumbo A380, which has been failing to win long hoped-for orders for what the makers insisted was a new way of flying.
Instead, Boeing has grabbed the attention of the industry with the success of it yet-to-fly 787, called the Dreamliner.
So what's gone wrong?
Over the past ten years, there have been times when big clouds overshadowed both firms, to say nothing of the dire plight of the airline industry after Sept 11.听 Boeing made big errors; so did Airbus.听 And now Airbus has suddenly hit big turbelence surrounding its most prized project.听
Only two significant players remain in the industry that shaped the 20th century more than almost any other. What's gone wrong and why?听
Using material gathered for programmes made over over the past five years, this In Business examines the great battle of the skies.听 听
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Contributors:
Richard Aboulafia
The Teal Group
Simon Calder
Travel Editor, The Independent
John Leahy
Chief Operating Officer for Customers, Airbus
Allan Mullaly
Boeing
Randy Beasler
Boeing
Klaus Brauer
Boeing
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Work in Progress
Peter Day writes a听regular column for 大象传媒 News Interactive, Work in Progress.
Read about the internet search company Autonomy in Peter Day's latest Work in Progress: |
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About the programme
听
We try to make ear-grabbing programmes about the whole world of work, public and private, from vast corporations to modest volunteers.
In Business is all about change. New ways of work and new technologies are challenging most of the assumptions by which organisations have been run for the last 100 years. We try to report on ideas coming over the horizon, just before they start being talked about. We hope it is an exhilarating ride.
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