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Science
CREATIVE GENIUS
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Can anyone be a creative genius? Ian Peacock investigates.
Tuesday听23 August听to 6 September 2005听 11.00-11.30am
Tuesday听19听to Thursday 21 September 2006听 11.30pm-12midnight

We make, we create, we paint, we write, we think we discover and we invent. Humans are endlessly creative. From our ability to utter completely new sentences every time we speak to the artistic and scientific genius of Picasso, Shakespeare or Einstein. Do scientists or psychologists know very much about what creativity actually is, or which bit of our brain is in control when we do? In a new series Ian Peacock unravels the myth, science and psychology behind creativity.

Tommy MacHale, who started painting after suffering a stroke working on one of his paintings
Tommy MacHale started painted after suffering a stroke

Programme 1

In the first programme Ian finds out why the evolution of language and the use of metaphor kick started human creativity, paving the way for cave art and modern civilisation.
He also finds out why computers could be the artists and writers of the 22nd century.


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Programme 2

Creativity unlocked. In the second programme Ian talks to the scientist who's invented a magnetic thinking cap which could make creative geniuses of us all and meets the man who after a stroke, can't stop his craving to paint, sculpt and write poetry.

On his search for Xanadu he finds out why creativity is unleashed in some kinds of brain damage and how neuroscience is shedding light on the mystery of creativity,


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Programme Three

How can you be more creative? In the third programme Ian finds out what strategies and techniques he can borrow from business and beyond to maximise his own creativity.

He talks an advertising agency to find out how they think up their best ideas, and finds out why businesses are using poets and artists to improve their productivity.


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