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Fashion
How can designers trigger consumer lust for green and ethical clothes? 23rd May 2007
Katherine Hamnett 'Clean Up or Die' T-shirt
Anya Hindmarsh’s ‘I’m not a plastic bag’ caused a stampede when it was sold last month. But was it the ‘designer’ element that made it so popular, or the ‘green’ credentials that caught popular imagination? The 20,000 batch of designer material bags cost £5 and sold out in 10 minutes - but they were later attacked for being made in China. This throws up the question of whether designers should be more responsible in their approach to garment design and sourcing of materials, and by so doing inspire manufacturers and consumers to do the same.

Designer Katherine Hamnett has been working for years on how to make fashion more ethical and environmentally friendly, using organic and recycled materials. Dilys Williams is teaching a new generation of designers at the London College of Fashion. They join Jenni to discuss whether designers can trigger a consumer lust for green and ethical clothes?





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