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Skin Lightening |
Friday 4 July 2003 |
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In India a television advertisement for a fairness cream has sparked a political debate, putting a spotlight on the whole industry.
The desire to be fairer is very common among Indian women and the growth of products offering creams, soaps, and treatments that claim to lighten skin has been phenomenal.
Women's groups say the advert is insulting to women, because it equates fairness with success and beauty. The particular advert was taken off the air, but the debate continues as Tinku Ray reports from the capital New Delhi.
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