大象传媒

大象传媒 R&D History: 2000s

Emerging technology continues to challenge the privileged place of television and radio in people's lives. New platforms such as Freeview, Freesat and 大象传媒 iPlayer all launch with help from 大象传媒 Research & Development.

2000

World's first digital radio camera demonstrated at NAB Convention in USA

It was first used on air, for Great Northern Run in 2000.

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A radio camera - a camera with a large transmitter on the rear

First demonstration of Audio Description

A service to help people with visual impairments to better follow television programmes.

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2001

Speech Recognition used as an aid to provide subtitles

This gained an Award from the Royal Television Society (RTS).

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Interactive Wimbledon first broadcast on Digital Terrestrial TV

大象传媒 R&D provides technical know-how for this new service.

Tim Henman with an interactive menu for 大象传媒i showing court 1, court 2 and 大象传媒 One

大象传媒 R&D designed a "Virtual Swingometer" for the election night broadcast

However, there was hardly any swing for it to display.

The digital swingometer in action

Queen's Award for the Digital TV Chip

大象传媒 Research & Development and LSI Logic (a leading designer and manufacturer of communications and storage semiconductors), have received the highly prestigious Queen's Award for Industry in the category of Innovation for a jointly developed single-chip digital terrestrial television (DTT) demodulator.

An LSI microchip

2002

Freeview launches

大象传媒 R&D provides vital technical advice for the Freeview bid, and helps to get the service up and running.

Freeview 2002 logo

2003

Digital Radio Mondiale launched at Radio Consortium in Geneva

World first for 大象传媒 R&D, we demonstrated two synchronised DRM transmitters in different frequencies and frequency-diversity reception.

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A DRM Radi DSC

2004

HRH The Duke of Edinburgh visited 大象传媒 R&D at Kingswood Warren

The Duke was shown our work on Automated Camera Control, Digital Radio Mondiale and Access Services for Digital TV.

Sports Graphic System (Piero) used on Match of the Day on the 25th September 2004

It was licensed to Red Bee Media (now Ericsson) for the Piero system and RT Software Ltd for the Tog Sports System. Piero also includes a novel approach for rendering virtual views covered by various patents.

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2006

 

World's first end-to-end MIMO broadcast system tested

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2007

大象传媒 Redux launches

Experimental online programme archive is launched and used as a research tool by production teams within the 大象传媒.

2008

Freesat launches

2009

大象传媒 R&D North Lab opens in 大象传媒 Manchester

Established as 大象传媒 R&D's 2nd Lab.

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