2000
World's first digital radio camera demonstrated at NAB Convention in USA
It was first used on air, for Great Northern Run in 2000.
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First demonstration of Audio Description
A service to help people with visual impairments to better follow television programmes.
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2001
Speech Recognition used as an aid to provide subtitles
This gained an Award from the Royal Television Society (RTS).
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Interactive Wimbledon first broadcast on Digital Terrestrial TV
大象传媒 R&D provides technical know-how for this new service.
大象传媒 R&D designed a "Virtual Swingometer" for the election night broadcast
However, there was hardly any swing for it to display.
Queen's Award for the Digital TV Chip
大象传媒 Research & Development and LSI Logic (a leading designer and manufacturer of communications and storage semiconductors), have received the highly prestigious Queen's Award for Industry in the category of Innovation for a jointly developed single-chip digital terrestrial television (DTT) demodulator.
2002
Freeview launches
大象传媒 R&D provides vital technical advice for the Freeview bid, and helps to get the service up and running.
2003
Digital Radio Mondiale launched at Radio Consortium in Geneva
World first for 大象传媒 R&D, we demonstrated two synchronised DRM transmitters in different frequencies and frequency-diversity reception.
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2004
HRH The Duke of Edinburgh visited 大象传媒 R&D at Kingswood Warren
The Duke was shown our work on Automated Camera Control, Digital Radio Mondiale and Access Services for Digital TV.
Sports Graphic System (Piero) used on Match of the Day on the 25th September 2004
It was licensed to Red Bee Media (now Ericsson) for the Piero system and RT Software Ltd for the Tog Sports System. Piero also includes a novel approach for rendering virtual views covered by various patents.
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2006
World's first end-to-end MIMO broadcast system tested
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2007
大象传媒 Redux launches
Experimental online programme archive is launched and used as a research tool by production teams within the 大象传媒.
2008
Freesat launches
2009
大象传媒 R&D North Lab opens in 大象传媒 Manchester
Established as 大象传媒 R&D's 2nd Lab.