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24 September 2014
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A Little Trouble in Big China
by Morris Telford
Shanghai Skyline
Morris Telford's adventure continues in Shanghai

Adventures in advertising for Morris in Shanghai.

Our intrepid idealist takes it all in his stride as he adopts a little eastern philosophy:
"Sometimes you have to awaken the sleeping dragon to find out what it really thinks."

SEE ALSO

The Morris Telford archive. Read about Morris's previous exploits.

See what everyone's saying and leave a message on our

Follow Morris's journey
Day One
Day Two
Day Three
Day Four
Day Five
Day Six
Day Seven
PRINT THIS PAGE
View a printable version of this page.
FACTS

Name: Morris Telford

Age: 33

DOB: 18/04/70

Occupation:Unemployed

Hobbies: Enlightenment, Philosophy, Bingo

Favourite book – Ordnance Survey Map of Shropshire 1999 edition

Favourite foods – Pickled Eggs

Favourite film – Late For Dinner

Favourite colour – The delicate cyan of the dinnertime sky in Moreton Say.

Favourite British County – Shropshire

Favourite Place – Moreton Say

Favourite Postal Code Area – TF9

Favourite radio
frequency - 96FM

Favourite sound – The gentle breeze rustling through the leafy glades of Moreton Say

Favourite Clive – Clive of India

Favourite Iron Bridge - Ironbridge

Favourite adhesive note size – 75 x 75mm

Favourite Vegetable – Anything grown in the fertile soils of Shropshire

Favourite band – *(shameless plug)

Biggest inspiration –
Communicate with Morris via the - or look back through the archive to find out what happened in previous weeks.
WEEK 24, DAY 1
The more I look at it, the more Shanghai reminds me of Telford. It has many sides to it, some impressive like the Pearl Tower or Telford shopping centre; some dark and dangerous like Shanghai docks or Telford Town Park; and some just plain confusing like the Xin Cho Temple of Yangpi or that shop in Market Drayton that sells crystals and little plastic tubs with stones in them.

Lang So Pin only works as my guide five days a week, so I’m on my own for the next two days. I’m wearing my best walking shoes and striking out in downtown Shanghai on my own.

I stick out a bit, a vision of pale Shropshire man adrift in unfamiliar waters, an unfamiliar English bony bit in an Oriental processed meat sandwich.

Everyone here is shorter than me. I’m not a tall man by Moreton Say standards. Big Tom from Three Acres farm is seven foot three inches tall and his wife Big Brenda is even taller, though their unusual height is most probably a result of a childhood spent working in the radioactive wastes of Russia.

Their daughter, Big Ethel is rumoured to be taller still, but no one has seen her since she was suspended from Moreton Say Parish School for using gravestones as Frisbees. She was only seven.

I met one young woman today who did speak very good English. Her name was Julie. She told me she speaks nine different languages; I had to take her word for it. Julie looks like an oriental version of Bridget Fonda, she has that slightly psychotic twinkle in her eye that suggests she knows seventy different ways to kill a man.

Julie works at an advertising agency and seemed very keen on talking to me about my unusual life’s work, so we had lunch together.

She refused to let me pay, which was nice, especially since all my money is in my left shoe and smells a bit.

It turns out that Julie is looking for a western face to feature in a new advertising campaign in Shanghai. Apparently she is trying to launch a new brand of deodorant and her company wants to do a billboard ad showing a well-groomed English gentleman as a logo for the new body spray.

The product is called "Sing-So-Min" and is specifically aimed at workers in busy and cramped offices that have to sit in close proximity with each other. I agreed to do a photo shoot for her tomorrow, she is paying me and I thought a little free publicity for my face might help me interest people in my message.
WEEK 24, DAY 2
I’m doing a photo shoot for a Chinese advertising agency today. I am the new face of "Sing-So-Min" deodorant.

They let me try the product, it comes in a brilliant container. It’s an aerosol can, but it’s semi-transparent so you can see the fluid inside as it goes down. It has a nozzle that looks like a chrome power shower head, only much smaller and the words "Sing-So-Min" in holographic writing around the outside. As you turn the can in your hands the letters seem to stay in the same place, while the background shifts and sparkles, it’s a triumph of design.

Unfortunately the spray makes you smells like a dead badger. I pointed this out to the people taking the photos and they just gave me the thumbs up. I could see they didn’t understand me, so I tried to mime it to them.

My visualisation of a badger dying was a little too graphic and before I knew it, the paramedics had been called, because they thought I was having a seizure.

Fortunately, Julie turned up and I was able to explain. I had to tell Julie that I couldn’t do the photo shoot anymore. I refuse to endorse anything I have reservations about. She tried to talk me out of it and offered me money, free products and something called "Han-iti-pan", which I think is either a small fish or a moped, but I refused them all.

I am if nothing else, a man of principle.

I explained to her that the pure waters of Morris could not be contaminated with the raw sewage of commercialism, and under no circumstances would I ever give my support to anything I did not believe in.

She eventually took no for an answer, my face will not now be appearing on billboards throughout the Eastern hemisphere. I did tell Julie that if she ever wants someone to endorse any good quality stationary, an oriental version of 'Countdown' or a new Bingo Hall then she should give me a call. I gave her my number.

She didn’t thank me. She seemed quite annoyed that I had backed out of our arrangement. It was probably something to do with the team of make-up artists, photographers and men in suits that had turned up to take pictures of me.

I left when she started shouting abuse at me. For someone that knows nine different languages, her choice of insults were quite pedestrian.
WEEK 24, DAY 3
Lang is back with me today, helping me decipher Shanghai.

I asked him what he did at the weekend and he said, "I practiced the Quivering Tiger". The way he said it made me not want to ask any more about how or why the tiger was quivering, so I just said, "Oh that’s nice" and left it at that.

Today we are in a place called Shanghai Xintiandi. Like so much of Shanghai it consists of old buildings that have been renovated.

I asked Lang why they don’t just knock them down and build new buildings instead, so he took me over to a central plaza and showed me a big plaque
– it said in several languages -
"Yesterday meets tomorrow in Shanghai today."

He said this means that keeping in touch with their history is a very important thing to the Chinese and it would be disrespectful to tear down the antique walls and tiles to replace them with plastic and concrete.

The plaque is in an area called the Shikumen buildings that used to be a residential neighbourhood dating back 300 years. The houses were built in all manner of styles because 19th century Shanghai was such a hotpot of different cultures.

The developers didn’t want to lose that diversity, so they kept the exteriors and refitted all the insides with modern appliances. So basically it’s like one enormous barn conversion.

Mr and Mrs Alstonefield, a lovely couple who both looked a bit like Tom Baker, once converted a barn just outside Moreton Say. It started out as a two-bedroom holiday home with a dining room, kitchen, living room and modern bathroom.

But Mr and Mrs Alstonefield decided they wanted an extra bedroom and took the unusual step of developing the property downwards and added a large bedroom in a basement they had tunnelled out of the base rock. This led them to discover a network of caves under their property and they expanded some more.

After 11 years of working on the same barn conversion they now have 19 bedrooms, five bathrooms, three kitchens, 2 living areas, a conference room, a games room, an olympic sized swimming pool, a hydroponics area, a cinema, a recording studio and a little room full of Mrs Alstonefields collection of used envelopes.

They liked the barn so much they moved in and now on the odd occasion you do see them, their skin is milky white, almost transparent and they wear large, black sunglasses.
WEEK 24, DAY 4
My guide tells me Tony Blair was in Shanghai a few days ago; I suspect he may be trying to follow me.

Tony is wanting to talk to the Chinese government about a new anti-subversion law they want to bring in that is seen as restricting free speech.

Free speech is very important to me. I demand my right to tell the world about Shropshire, so I hope they decide the new law is a bad idea.

If you are reading this Tony, feel free to contact me for any pointers on how to maintain the principles of free speech. I know you’ve got my number, I’ve left it with your office on 24 separate occasions.

I also spent some time today in an ornamental garden. It was very relaxing and quite beautiful - the attention to detail, the topiary, the delicate blooms and the obvious love and care that had gone into the garden was quite outstanding.

Not as impressive as Moreton Say the year it tried to win the ‘Villages In Bloom’ competition, but lovely nonetheless.

I’ll never forget the sight of Old Mr Wandsworth’s hedge that year, it was twenty foot high and he fashioned it into the shape of Moby Dick, with roses spouting out the airhole and a tail rimmed with violets to represent the seaspray running off the giant of the deep. He even built a crows nest on top of a nearby telegraph pole.

Mr Wandsworth dressed up as Captain Ahab and (confusing Treasure Island with Moby Dick) would sit on top of his telegraph pole shouting "Ooo-aaarr Jim Lad" at passers by. It was truly magnificent.

The only thing that let it all down was the fact that Mr Wandsworth got a little too much into character and tried to harpoon one of the Villages in Bloom judges.
WEEK 24, DAY 5
Walking around Shanghai today, people started reacting oddly to me - They would point, and a few asked for my autograph.

Now at first I thought this was normal behaviour towards a visiting envoy from an important English county. Then I noticed the things that were going on along with the pointing, like the laughing, and the holding of noses, and wafting of hands.

Lang directed my attention to a billboard hanging above us from the side of one of the larger buildings. It was a fifty-foot high photo of me surrounded by some Chinese office workers looking disgusted.

At the bottom of the image were enormous orange letters. Lang translated them for me. They said - "Do you work with a malodorous colleague? Don’t smell like dead animal, use Sing-So-Min for freshness and confidence."

I am now known throughout Shanghai as the man who smells like a dead animal. It’s not really the image I was going for, and they used my photos even after I expressed my misgivings about Sing-So-Min.

Perhaps I shouldn’t have signed all those forms that Julie gave me.
WEEK 24, DAY 6
With the help of my guide, translator and friend, I was able to give a small speech in one of Shanghai’s busy market squares today.

I had to speak slowly so Lang could keep up. He had some difficulty in translating the odd phrase, "damping the fires of evil with my hose of truth" proved particularly confusing for him, and a few of my audience tried to set fire to me with their cigarette lighters, so I think they missed the point along there somewhere.

The crowd got a bit ugly towards the end of my speech and Lang made me leave. Apparently the regime in China doesn’t take too kindly to free expression, but I explained to Lang that I am not afraid to face the authorities.

Sometimes you have to awaken the sleeping dragon to find out what it really thinks. Maybe the Chinese government are just ready for a few fresh ideas and no one has had the courage to tell them about places like Shropshire where everything works really well and everyone is happy.

After the potential violence, my guide Lang has offered to show me a few of the hidden secrets of hand-to-hand combat. I wanted an early night and a nice hot bath so I arranged for him to start my instruction tomorrow.
WEEK 24, DAY 7
Lang is trying to teach me some Chinese Martial arts today.

I did tell him that I had some rudimentary skills in the deadly art of Kung-Fu; I neglected to tell him that this knowledge consisted mostly of watching Hong Kong Phooey after school every Wednesday.

All the things that Lang-So-Pin is teaching me seem to have animalistic names.

Apparently The Crane, The Crouching Beetle, The Preying Mantis, The Bobbing Vole, The Wobbling Cobra, The Dancing Pony and The Burrowing Terrapin are all going to become part of my deadly repertoire.

Despite his portly outward appearance, Lang is surprisingly nimble. I saw him do a back-flip over a small fence, a high kick that knocked the glass from a streetlight, and he folded a small piece of card into a little swan whose wings flap when you pull its legs.

I was very impressed.

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