Your trust is very important to us. This means the 大象传媒 is committed to protecting the privacy and security of your personal data.听
It is important that you read this notice so that you are aware of how and why we are using such information. This privacy notice describes how the 大象传媒 (鈥渨e鈥, 鈥渦s鈥) collects and uses personal data about you when you use 大象传媒 Skills on Amazon Alexa, for example, the 大象传媒鈥檚 collection of data about what you鈥檝e played, and how many times you used our Alexa Skills each week. You should also read about
We collect some personal data about our users, like you. It's our job to tell you how we collect your personal data, how we record it, and how we use it. In this notice, you will see different names or terms used that you may not be familiar with, such as:
- Data controller: This person (or group of people, like us) is in charge of the personal information we collect about you.
- Data processor: This person processes your personal information for the data controller.
- Personal data: This means any information that can be used to identify someone, such as a name, email address, date of birth, or how a person uses 大象传媒 Skills (such as which music, stories you listen to).
Why do we collect and use your personal data?
We will only collect your personal data when we need it to help us do our job and allow you to use 大象传媒 Skills.听
When we've collected it, here's how we use your personal data:
- For analytics, such as to understand how many people have used 大象传媒 Skills (if this service is a good use of the license fee); to help us improve 大象传媒 Skills experience.
- Your listening history may be attributed to your 大象传媒 account profile which enables us to personalise your experience of the services provided by the 大象传媒.
What personal data do we collect?
If you are signed into a 大象传媒 account, the categories of personal data that we collect, store and use when you interact with the 大象传媒 Skill include the following:
- Device identifiers 鈥 When you use 大象传媒 Skills, Amazon passes us a unique code that identifies your device. This identifier is further disguised by the 大象传媒 when we use it for analytics purposes. This makes sure that any data the 大象传媒 handle is kept as safe as possible.
- Session information - When you use 大象传媒 Skills, we temporarily store information about the content you are listening to allow you to resume the content later. This data is stored for two weeks.
- User activity 鈥 This refers to your interactive experiences, such as the music, radio podcast and news stories you listen to, when you pause or resume something, or when you skip, or ask for more details on a news story. When you use 大象传媒 Skills, we temporarily store the fact that you have used the skill to enable us to control which promotions or help messages that you hear. This data is stored for one year.
If you use 大象传媒 Skills without signing into a 大象传媒 account, the categories of personal data that we collect, store and use when you interact with the 大象传媒 Skills remains the same, except they will not be associated with the 大象传媒 account profile.
Who looks after your personal data?
We (the 大象传媒) are the data controllers of the personal data we collect from you 鈥 that means we are responsible for how and why your personal data are collected and used when you use 大象传媒 Skills.
We've got a good reason for using your personal data (the law calls it the 鈥榣awful basis for processing'), because that needs to happen for you to get the benefits from using 大象传媒 Skills, and we've made sure your rights are protected. The lawful basis for this processing is 大象传媒鈥檚 鈥榣egitimate Interest鈥, we have a legitimate Interest to process your personal data in order to provide you with the 大象传媒 Skills service.
How long will we keep your personal data?听
Your personal data collected via 大象传媒 Alexa Skills will be retained in accordance with this Privacy Notice. If you delete your 大象传媒 account, your personal detail (such as name, email address, postcode, gender, year of birth) in your account will be permanently deleted. Your user activity data will be anonymised.听
Do we share your personal data?
The 大象传媒 works with our approved third-party providers who help us to provide some of our services. These partners only process your personal data on behalf of the 大象传媒 and not independently of the 大象传媒. We currently use a third-party data analytics provider and a third-party data storage provider to deliver 大象传媒 Skills service.
Amazon may also access and analyse your use of 大象传媒 Skills and to the extent that any of that information is personal data, Amazon are an independent data controller of that personal data. You can find out more by reading and you can see more details in .
What are your rights?
You and your parents (if you are under 13 years old) have the right to:
- Be told how we use your personal data.
- Ask to see the personal data we hold.
- Ask us to change personal data you think is wrong.
- Ask us to remove personal data when it's not needed anymore.
- Ask us to only use your personal data in certain ways.
- Tell us you don't want your personal data to be processed.
The 大象传媒 can only help with your request if the information we hold in our system can identify you.
More information
If you have any questions about how we handle your personal data, or you wish to find out about your rights, please visit the鈥. 鈥疶his notice applies if there are any differences between this notice and the 大象传媒鈥檚 Privacy and Cookies Policy.听
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You will also be able to find out more information about how we process your personal data and how you can contact the 大象传媒 Data Protection Officer.听
If you have a concern about the way the 大象传媒 has handled your personal data, you can raise your concern with the supervisory authority in the UK, the Information Commissioner鈥檚 Office (ICO) .
Updating this privacy notice
We will revise the privacy notice if there are significant changes to how we use your personal data.
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