大象传媒 Sounds app privacy notice

Updated Monday 6 September

Your trust is very important to us. This means the 大象传媒 is committed to protecting the privacy and security of your personal data. It is important that you read this notice so that you are aware of how and why we are using such information. This privacy notice describes how we collect and use personal data about you during and after your relationship with us, in accordance with data protection law. 听


What will the 大象传媒 collect and how we will use it?

You will need to sign in to your 大象传媒 account to use the 大象传媒 Sounds app. We may use your account information to send important messages to you about the 大象传媒 Sounds app, such as when we update the Sounds Privacy Notice. When you use the 大象传媒 Sounds app, we will collect and process personal data about you to provide you with a personalised 大象传媒 Sounds experience and to improve 大象传媒 Sounds service.

  • Subscribed and Bookmarks

    When you add subscriptions and bookmarks to content on My Sounds, the action is stored by the 大象传媒 to allow you to access these lists across devices听(e.g. via the bbc.co.uk/sounds website).

    You can remove these entries via the My Sounds section in the app or via bbc.co.uk/sounds/my.
  • Analytics

The 大象传媒 uses cookies and similar technologies to understand how audiences interact with our services, content (such as podcasts and radio) and marketing messages. The categories of personal data processed by our data processors include the following:

  • IP address to determine which UK city/region you are in, or which country/continent you are in if outside of the UK听
  • Activity data, such as time when you first used this app and programmes you listened to and interacted with
  • Your device information, such as device type and OS version

For Android devices, the following personal data is also processed:听

  • Which sites referred you to download and use this app听
  • Personal data such as unique identifier, 大象传媒 Account data, type of campaign seen, social media channel used will be collected. We will aggregate it for reporting purposes

You can 鈥渙pt out鈥 from our data processor鈥檚 tracking by filling the 鈥淔orget My Device鈥 form in this link : 听

For Apple devices, we receive aggregated attribution reports from Apple, which are not linked to you or your device. These reports contain no personal data. You can read the if you want to know more about how Apple uses your personal data including your device information used to prepare the aggregate reports.

  • Playback position, completion and recommendations

    When you select programmes to play in the 大象传媒 Sounds app, we store your history and your progression through the programme. This allows you to pick up where you left off on a different platform.

    We also use this information to recommend programmes to you in the 鈥楻ecommendations鈥 module found on the Listen page in the 大象传媒 Sounds app.

  • Push notification

    If you choose to receive push notifications and in-app messages, the 大象传媒 will use selected data processors to process the personal data listed below on our behalf:
  • Device ID assigned to your device
  • The name that you gave us when you registered your 大象传媒 account
  • Activity data, such as programmes you listened to and interacted with
  • 大象传媒 user ID associated with your 大象传媒 account听


Push notifications and in-app messages include series availability, future releases, reminders and related content that may be of interest to you. You can stop receiving push notifications and in-app messages at any time by switching the app or 大象传媒 account setting to 鈥渙ff.鈥

Who is the Data Controller?

The 大象传媒 is the 鈥渄ata controller鈥 of the personal data about you. This means that the 大象传媒 decides what your personal data is used for, and the ways in which it is processed. For the avoidance of doubt, your personal data will be collected and processed solely for the purposes set out in this privacy notice. As the data controller, the 大象传媒 has the responsibility to comply, and to demonstrate compliance with, data protection law.

  • Lawful basis for processing your personal information

    When you use the 大象传媒 Sounds app we have a legitimate interest to process the personal data about you to authenticate your 大象传媒 Account, provide you with 大象传媒 content, access to the 大象传媒 Sounds app, provide you with a personalised experience and improve your 大象传媒 Sounds experience.听

    We can also provide you with personalised emails, such as personalised newsletters, and to do so, we first require your consent. You can sign up to receiving personalised emails and newsletters by turning on the 鈥淒iscover more with the 大象传媒鈥 toggle in your account email preferences.


Retaining your information

When you use the 大象传媒 Sounds app we have a legitimate interest to process the personal data about you to authenticate your 大象传媒 Account, provide you with 大象传媒 content, access to the 大象传媒 Sounds app, provide you with a personalised experience and improve your 大象传媒 Sounds experience.听

We can also provide you with personalised emails, such as personalised newsletters, and to do so, we first require your consent. You can sign up to receiving personalised emails and newsletters by turning on the 鈥淒iscover more with the 大象传媒鈥 toggle in your account email preferences.

Sharing your information

When we transfer some limited personal information outside of the EEA, we make sure that our contracts include safeguards for the transfer of your personal information outside the EEA. The selected data processors listed in this privacy notice have entered an appropriate contract, which ensures they only use your personal data on behalf of the 大象传媒 and not independently of the 大象传媒.听


Your rights and more information

You have under data protection law. 听 听
听听
You can request a copy of the personal data 大象传媒 stores about you. 听听
听 听 听
You have the right to ask for the personal data we collect about you to be deleted however there are limitations and exceptions to this right which may entitle the 大象传媒 to refuse your request. 听 听听

In certain circumstances, you have the right to restrict the processing of your personal data or to object to the processing of your personal data. 听 听 听听
听听
You have the right to ask that we transfer the personal data to you or to another organisation, in certain circumstances. 听 听 听

You can contact Data Protection Officer if you have questions or you wish to find out more details about your rights, please visit the 大象传媒鈥檚 Privacy and Cookies Policy at听.听Please note that the description of the personal data collected and how it is used set out in this notice applies to the exclusion of anything to the contrary set out in the 大象传媒鈥檚 Privacy and Cookies Policy. 听 听听

If you have a concern about the way the 大象传媒 has handled your personal data, you can raise your concern with the supervisory authority in the UK, the Information Commissioner鈥檚 Office (ICO):听.


Updating this privacy notice

We will revise the privacy notice if there are significant changes to how we use your personal data. The date of the most recent revisions will appear on this page. 听听