大象传媒 plans to broadcast 1,000 extra hours of live sport a year
- Published
The 大象传媒 will increase its coverage of tennis, women's football, swimming and basketball as well as broadcasting coverage from more than 30 additional sports or sporting events every year
The 大象传媒 plans to broadcast 1,000 extra hours of live sport a year online as it attempts to "reinvent free-to-air sports broadcasting".
More than 30 additional sports or sporting events - including Women's Super League football, the British Basketball League and wheelchair tennis - will be streamed live via iPlayer and the 大象传媒 Sport website.
There will also be more coverage of early rounds of the FA Cup.
大象传媒 director general Tony Hall said: "We're giving people more of what they love by working in partnership with the sports industry and making the most of digital technology.
"This shows how we're reinventing the 大象传媒 for a new generation."
Viewers will be able to personalise the service, which the 大象传媒 says will "deliver more sport to more people".
Barbara Slater, head of 大象传媒 Sport, said: "We've seen the nation get behind by a whole host of sports in recent years, especially at major events.
"We want to use 大象传媒 Sport's live streaming service to showcase more of those moments that inspire people to take part."
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