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A Reading FC fan group has launched a protest to "highlight the plight" of the club's women's team.

Reports had emerged that the future of Reading FC Women was in doubt as the Royals' financial difficulties continue.

"We are launching a billboard campaign in the Reading town centre. This is to highlight the plight of the Reading FC Women's setup," Sell Before We Dai .

"To Dai Yongge and Dai Xiuli, sell the club now. Enough is Enough. Take a viable offer and leave."

Reading announced in early June that they were talking with more interested parties after entering a period of exclusivity with an unnamed potential buyer.

With that period having lapsed and preseason fast approaching, Sell Before We Dai have urged any interested buyers to step up their interest in the club and fast track a sale.

"Exclusivity matters," they added in their statement.

"The sooner you demonstrate that you are interested in Reading FC then the earlier we can mitigate further damage taking place.

"To any new owners, we expect a commitment to the club's long-term success by supporting the whole club, this includes the Women's team too."

Reading said Dai aimed to complete the sale "at the earliest opportunity" in a .

Sell Before We Dai shared that their billboard would "go live" at 17:00 BST on Wednesday and encouraged supporters to raise awareness around the situation online.

Their statement also included a plea to the FA to work with the club and find a solution.

The fixtures for the Women's Championship are still yet to be announced but Ruben Selles' men's team will begin their campaign away at Birmingham City on 10 August.