London 2012: 大象传媒 launches 'Digital Olympics' coverage
- Published
Olympics 2012: 大象传媒 Sport unveils new-look internet video for Games
The 大象传媒 has announced details of the digital services that will offer viewers the most comprehensive coverage ever of an Olympic Games.
The broadcaster will provide live coverage of every London 2012 sport from every venue throughout the day.
An enhanced video experience will give access to up to 24 live HD streams and 2,500 hours of coverage via the 大象传媒 Sport website on PC and laptop.
A free Olympics mobile app will allow audiences to access content on the go.
The 大象传媒 Olympics mobile browser site, accessible across all mobile devices, will mirror much of the desktop experience, while audiences can also access coverage through tablets and connected TV.
The 大象传媒's Red Button service for the Olympics on Sky, Virgin Media and Freesat will offer audiences access to up to 24 live streams, while there will be an additional 24-hour channel of extra 大象传媒 Olympics content available via the 大象传媒 Red Button for audiences with Freeview and BT Vision.
The 大象传媒 Sport app for connected TVs will give audiences access to the 大象传媒's interactive coverage, while Virgin Media TiVo users will be able to access this content via the 大象传媒 Red Button.
"The London 2012 Olympic Games is likely to be the biggest sporting event in the UK in our lifetimes," said Roger Mosey, 大象传媒 Director, London 2012.
"The 大象传媒's coverage will ensure that our audiences need never miss a moment.
"As the nation's broadcaster, we are committed to ensuring that viewers get the most from their Olympic experience and our comprehensive coverage will deliver on that promise.
"We will be bringing live coverage of every Olympic Sport from every venue, through a combination of 大象传媒 One and 大象传媒 Three and up to 24 simultaneous streams live online on PC, mobile, tablet or connected TV.
"These services will be complemented by coverage on Radio 5 live, mobile and tablet.
"The majority of cable and satellite viewers will be able to access the 24 channels on their providers' platform through the 大象传媒 Red Button.
"Alongside our sport offering, our news services will be providing impartial news coverage on all the big Olympic stories."
The flagship Olympic channels, 大象传媒 One, 大象传媒 Two (when 大象传媒 One switches to the news), 大象传媒 Three, 大象传媒 HD and 大象传媒 One HD will be dedicated to the event over the 17 days of competition.
A 24-hour digital radio station, Radio 5 live Olympic Extra, will complement 大象传媒 Radio 5 live and 大象传媒 Radio 5 live Sports Extra for the duration of the Games.
These stations combined will bring round-the-clock news, commentary and coverage with the majority of the stations' output coming live from Olympic venues around the UK.
"It's serving audiences in a way we've never been able to do before," said Dave Gordon, 大象传媒 Sport's Head of Major Events.
"From even more extensive coverage on TV, radio and online to mobile phones and tablets there will be unlimited content available. The technology is now in place to offer the ultimate choice for our viewers and there will be times when we will have up to 24 screens of sport."