大象传媒

We will act in the best interests of the public

大象传媒 Values: Our use of AI will reflect the public service mission and values of our organisation: upholding trust; respect and inclusivity; boosting creativity; putting audiences at the heart of everything we do; being accountable and delivering quality; and working as one 大象传媒.

大象传媒 Editorial Values: When we use AI to create, present or distribute content we will make sure that this complies with the 大象传媒’s editorial values, guidance and guidelines. 

Fairness: Our use of AI will be fair, equitable and inclusive for our audiences and staff. We will make sure that everyone has the opportunity to access and benefit from the range of content and services we provide and use.

Security & Robustness: We will use AI in a way that is secure, robust and safe. We will assess its accuracy and reliability, monitor its performance, document its use, and maintain continuity of service.

We will prioritise talent and creativity

Respecting Rights: Creators, contributors and suppliers play a vital role in our industry. We will consider the rights of creators, artists, contributors and rights holders when using AI. We will make sure our use of AI respects the data protection and privacy rights of individuals.

Human Creativity: We will use AI to support and empower human insight, talent and creativity.

We will be open and transparent

Transparency & Clear Explanations: We will be clear with audiences and staff about where we use AI and what data we collect. We will make sure they can understand why we use it, how it works and how it affects them.

Accountability: We will make sure that there is proper supervision of and clear accountability for our use of AI, including our use of content or services provided by others that involve AI.

Human Oversight: Our use of AI will be accompanied by effective and informed human oversight, including over the content or data involved as inputs and outputs.